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Goal is to bring digitally connected products to the store and the home.
February 18, 2016
By: DAVID SAVASTANO
Editor, Ink World Magazine
Thin Film Electronics ASA (Thinfilm) announced an exclusive partnership with Arc, the shopper marketing and activation agency inside Leo Burnett. The two companies will collaborate to deliver Thinfilm’s NFC OpenSense technology to Arc and Leo Burnett clients across a variety of product categories. NFC OpenSense tags are thin, flexible labels that adhere to products and can be activated with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and can detect both a product’...
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